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^ FOOD PACKAGING  /  MARIEL HEMINGWAY

Mariel Hemingway, actress and wholistic living advocate had a simple concept – develop a clean and natural aesthetic for a line of wholesome snacks and healthy products. Mariel's Kitchen: Simple Ingredients for a delicious and satisfying Life.

The brand identity extended into packaging design.

 
^ BLISSCUITS  /  PACKAGING

Simple recycled foil wrapped snack bar packaging

 
^ BAGASSE  /  ECO PACKAGING

Pressed sugar cane 'bagasse' fiber trays held by a sleeve form the package

 
^ BRAND MARKS  /  STUDIES

A graphic study on the energy of the sun rendered in grains and pulses.

 
^ ENGINEERING STUDIES  /  NEW PACK FORMS

Test production blueprints for manufacturing prototypes formed from: bagasse, cardboard & tin

 
 
FORTUN FOODS / COSTCO ^

Founder of Stockpot Kevin Fortun sought to build a new brand around fresh, ready-to-go sauces.

The design had to evoke classic quality and be vibrant and delectable.

 

 
 
TRIPLE PACK  / COSTCO ^

Finishing Touch Sauces retailed in tubs and were bundled into triple-packs for Costco Stores.

A unique palette of colors was developed to suggest contents and maximize shelf appeal.

 

 
 
TRIPLE PACK  / COSTCO ^

The Finishing Touch line is distributed via Costco and Target on the West Coast.​

Poly packaging was compact, durable, recyclable and suited to large scale production with minimal effort.

^

Food photography for Fortun's Finishing Touch campaign.

 

 

 

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For Entertainment Packaging Go Here   >>

 

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