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STAR TREK ^
Manager of Creative Services — Jesse Stagg
Paramount / Viacom Consumer Products
PARAMOUNT | VIACOM ^
As Manager of Creative Services, Stagg was responsible for a wide portfolio of studio licensed properties, including: Top Gun, Twilight Zone, The Godfather, Mighty Mouse, Terrytoons, and the Star Trek franchise.
Stagg designed and directed the production of style guides, posters, sell-sheets, brand systems, and directed licensees with creative asset management and approvals.
Star Trek Styleguide
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SCREENS UX | USER INTERFACE ^
Various screens of the Star Trek unified franchise styleguide
POSTERS ^
New sell sheets, posters (above) and brochures (below) were created
for each franchise as part of the new updated global brand identity.
MULTI-FRANCHISE STYLEGUIDE ^
Over time Star Trek evolved into many innovative and distinct franchises, making it increasingly difficult for Paramount Studios
to service its myriad Licensees. Under Stagg's direction, all franchises were unified in the first digital style guide of its kind
in the entertainment industry. It contained new key art, posters, character images, profiles, brand systems, fonts,
patterns & palettes; every detail of the extensive Star Trek universe.
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STAR TREK RESTAURANT | PITCH ^
The conceptual outline for a Star Trek themed restaurant in Times Square.
LOGOS / ICONS ^
A selection of Star Trek logos and treatments produced for the digital styleguide
STAR TREK | REBRAND ^
One of several Stagg logomark designs for an over-arching brand identity for all Star Trek franchises.
