STAR TREK ^
Paramount / Viacom Consumer Products
Manager of Creative Services
PARAMOUNT | VIACOM ^
As Manager of Creative Services, Stagg was responsible for a wide portfolio of studio licensed properties,
including: Twilight Zone, The Godfather, Mighty Mouse, Terrytoons, and the Star Trek franchise.
Stagg designed and directed the production of style guides, posters, sell-sheets, brand systems, and guided licensees with creative asset management and approvals.
UNIFIED DIGITAL STYLEGUIDE ^
Over time Star Trek evolved into many new and distinct franchises making it increasingly unwieldy for Paramount Studio
to service it's myriad Licensees. Under Stagg's direction, all franchises were unified in the first digital style guide of it's kind
in the entertainment industry. It contained new key art, posters, character images and profiles, brand systems, fonts,
patterns & palettes; in short, every detail of the extensive Star Trek universe.
New sell sheets, posters (above) and brochures (below) were created
for each franchise as part of the new updated global brand identity.
ST logo dev work