Good creative directors are chameleons. They are well versed in art direction and copywriting and understand the balance between copy & design, concepts & strategy. They set the creative standards and objectives so that everyone grasps them. They have a point of view, are curious, well read, inspired and inspiring. They get excited about things. They put the spotlight on their team, let them flex their creative muscles to shine individually and together. They do their homework. They embrace the data. They are avid students of trends and tradition, but prisoner to neither. They are digital and analog, not easily impressed by fads or jargon. They understand a killer 360 integrated campaign across multiple touchpoints is only as good as the big idea and execution. They are decisive, diplomatic, specific, constructive and clear with expectations. They know when to bring it and when to get out the way. They build a culture of honesty leading by example. They stay later. They work harder, smarter. They get the pizzas in. They speak client, presenting with panache and persuasively. They win pitches.