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ADVERTISING WORK | OGILVY  ^

 

As an Art Director for Ogilvy & Mather RSTM Cape Town, Stagg was schooled in the business of Advertising at the source. At Ogilvy, Stagg was classically trained in typography, choreographed copy, brand DNA, voice and continuity. He did campaigns for such clients as Volkswagen, Audi, Shell, Carling Black Label, Winston. It was at Ogilvy where Stagg learned what makes brands tick and click.

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ADVERTISING | VOLKSWAGEN ^
 

The Volkswagen / Ogilvy & Mather, South Africa relationship is storied and replete with accolades.

Hired by agency partner and CD, Brian Searle-Tripp, Stagg immediately meshed with the VW team under the mentorship of Copywriter Greg Burke and Creative Director Bruce Paynter. 

ADVERTISING | VOLKSWAGEN ^

 

Stagg executed layouts for VW Motorsport and the iconic VW Citi Golf, a rebrand and retool of a 20 year old car model into reliable, mass, hip and cheap transportation for Southern Africa. The Citi Golf sold in the millions, was the best-selling car small car in South African history and has since gained cult status.

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CAMPAIGN CONCEPT | NATIONAL DOMESTIC VIOLENCE HOTLINE  ^
 

This concept plays with the notion of fashion and style tips in the context of an informational anti-abuse campaign. 

Fashion tips are offered, such as makeup or sunglasses to cover bruising, and other clues to warn people of an abuse problem.

 

The glossy aesthetic juxtaposed with jarring copy makes the ads palatable in fashion media, which traditionally have not run ads on this taboo subject. A campaign stressing damaged beauty instead of ugly violence, can help overcome the taboo.

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ADVERTISING | WINSTON  ^

 

When Marlboro – the quintessential American Cigarette brand withdrew from South Africa, Winston filled the gap.

Stagg was tasked with designing a national point-of-sale campaign to drive home the American pedigree of the Winston brand with the "Taste America. Light a Winston" slogan. The campaign was a great success, breaking sales records nationwide.

 

 
REBRAND & DISPLAY | BB TOBACCO  ^

 

BB Tobacco is a venerable South African pipe tobacco that had lost market leader status to it's rival Boxer.

Stagg revitalized the brand, reinforcing it's African heritage with a revamped ID and point-of-sale campaign.

The new dynamic brand direction and AV presentation amped the salesforce to such a degree, next year sales were up 40% and BB recaptured the top spot as market leader.

 
ADVERTISING | BB TOBACCO  ^

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DISCLAIMER | SMOKING  ^

 

Stagg does not smoke. Ironically he came to Ogilvy's attention by via his award winning student anti-smoking campaign.

 

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AV SALES SLIDESHOW | BEST BLEND  ^

 

The audio track and selection of imagery used in the BB Salesforce AV presentation

 
ADVERTISING | POSTER  ^

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ADVERTISING | ERASE AIDS  ^

 

Erase AIDS: Use a Rubber. A concept for an AIDS awareness campaign promoting contraceptive use in Africa, where safe sex is traditionally seen as emascualting. South Africa has the highest infection rate in the world and changing outmoded attitudes is vital.

 
ADVERTISING | ABSOLUT VODKA  ^

 

Absolut Buzz was a layout for the iconic TBWA Absolut Bottle campaign to run in the LA lifestyle magazine BUZZ.

Fun nature fact: Bees do a "waggle dance" in the hive, sharing with the colony, exact information about the direction and distance of bounteous 

nectar and pollen flower patches. BUZZ magazine shuttered abruptly and the ad never ran.

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^

In conjunction with veteran designer Rod Dyer, Stagg created a camapign of provocative ads for a group of new ABC pilot episodes, including the hit show Grey's Anatomy.

 
GREY'S ANATOMY | ABC  ^

 

First print trade ad for the hit ABC show, Grey's Anatomy now in it's 13th season and the show that gave us McDreamy.

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ADVERTISING | ABC  ^

 

The Steven Bochco show Blind Justice about blind detective Jim Dunbar ran for one season on ABC.

Stagg created key art for the pilot.

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WAIWERA WATER | FUNDRAISER  ^

 

For entrée into the US market, Waiwera Infinity Artesian Water from New Zealand sponsored upscale events.

The debut event was an Obama fundraiser. Headlines tied progressive catchphrases and candidate fervor to product benefits.

Stagg wrote the headline H208 which traded on a double meaning: referencing Obama's '08 campaign and turning water's chemical formula into code for "Hydrate"

 
ADVERTISING | POSTER II  ^

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BANK ROBBER DIARIES | FILM  ^

 

Campaign keyart and one-sheets for The Bank Robber Diaries film adaptation by the actor Dexter Fletcher, to feature Jason Statham, Michael Sheen, Tom Hardy, et al.

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BARTON PERREIRA | GLASSES  ^

 

Campaign for ultra luxury sunglass-maker Barton Perreira.

 

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The BLACK CAT | FILM  ^

 

Campaign keyart designed for Black Cat film adaptation by director Chuck Russell.